Stephen Merritt Sells Cars

Bit disappointed really. Stephen Merritt, the genius behind The Magnetic Fields, The 6ths, etc, has written the music for a series of car advertisements in the US.

Mercury, maker of the sort of really dull American cars visitors to the US are always disappointed to get when they hire, are using his music in ‘The Lucky Ones‘, which is an ad series designed to be quirky, amusing and poignant.

The thing is though, it’s a marketing campaign for an automobile, and no amount of poignancy or tender love songs is going to change that.

OK, this one looks quite cool.